marketing analytics project ideas

Location, location, location. But conferences, interviews and meetings have taught me that very few people understand the world of Marketing Analytics. Today, I’m reviewing and emailing an update about the regional data trends dashboard — looking at country-specific trends to help the in-country marketing teams. Product Analysts are responsible for understanding deep trends and nuances in a specific product area. In this module, we will begin by assessing the accuracy of this model relative to a naïve model. Sales and marketing analytics are essential to unlocking commercially relevant insights, increasing revenue and profitability, and improving brand perception. My ML tool gives me clusters of high-to-low users based on certain metrics. Marketing Analytics is often the foundation of any world-class Marketing program. Practically, the good ideas for data science projects and use cases are infinite. Here is why. MarketingProfs believes that learning changes lives. I’ve already pre-selected the cities in our planning and strategy sessions . All campaign plans are required to include a measurement section that outlines KPIs, secondary metrics, goals, target audiences, geographies and measurement approach. I kickstart a few large queries that need a lot of computing power. I try to meet with the country marketing managers every two months to give them an update on what I’m seeing in the dashboards. Based on this data, a marketing department can quickly grasp into their analytics and conclude whether to make changes to their strategy or make an additional decision for a specific campaign. We talk about potential audiences, Key Performance Indicators (KPIs), strategies and budget. 3.) •Why do you think analytics would help? The reason I love my job is that my day can vary from light SQL coding through to full-blown machine-learning algorithms. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit. Clustering time. Marketing analytics is increasingly important as a central strategy to drive company performance. The diverse activities and audiences that marketing dollars typically support and the variety of investment time horizons call for a more sophisticated approach. I pull up R (statistics software) and start coding. Will I earn university credit for completing the Course? 9.45am — Consultation with Marketing Colleagues. I’ve never worked at Spotify. Oh … and if you’re thinking about a career that combines data, variety and impact — Marketing Analytics would be worth considering. • Derive customer insights from your data •How are you going to turn the outcomes into decisions? Contest Marketing Ideas Photo Contests - Photo contests are great for a number for reasons – they’re relatively easy to enter (anyone with Instagram and a few spare seconds can submit), and they also provide sponsors with a great form of user-generated content that can be reused and implemented elsewhere. Benefit to Society– share the saved power with deprived sections of the society 2. Classification, regression, and prediction — what’s the difference. The course may offer 'Full Course, No Certificate' instead. And I look at data across the ecosystem. Hands-on real-world examples, research, tutorials, and cutting-edge techniques delivered Monday to Thursday. My next project is focused on predicting the ROI (return on investment) of a planned marketing campaign. I aim to send out a short email every two weeks covering trends in the dashboards. This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Analytical capabilities, even in entry-level marketing positions, are a must for career advancement. However, only a small percentage of marketers are creating and testing hypotheses. Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Yes, we do that but that’s not all we do. It can be very difficult to write a paper on a topic in marketing. My recommendation is to do a project in market research. In this webinar replay, MarketingSherpa presenters explain techniques to improve analytics on customer knowledge. I have the opportunity to meet with everyone from the CFO to energetic interns. • Present and justify a course of action to management My last task to set up some SQL queries to run overnight that will create data tables for tomorrow’s analyses. The goal is to figure out if the campaign is worth the investment. I describe this work as applied computational social science. Incredibly well explained by Professor Schweidel. With the help of the right analytics, you can uncover new markets, new audience niches, areas for future development and much more. The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem. I’m balancing the need to quickly reply with accuracy . My goal is to see if there is a statistically significance difference between the groups on product behavior metrics. Yes, Coursera provides financial aid to learners who cannot afford the fee. Implement your BI solution and measure successNow that we have provided BI projects examples and templates that professionals and managers can use for their own purposes. When doing statistics projects, students have to avoid bad marks and possible failure, and a common reason for this is a poor selection of statistics project ideas college students make. They are creative geniuses who produce their best ideas by themselves or in small collaborative teams. Noam Chomsky on the Future of Deep Learning, An end-to-end machine learning project with Python Pandas, Keras, Flask, Docker and Heroku, A Full-Length Machine Learning Course in Python for Free, Ten Deep Learning Concepts You Should Know for Data Science Interviews, Kubernetes is deprecating Docker in the upcoming release, Python Alone Won’t Get You a Data Science Job. I take a moment to check my emails and answer questions from the day — or outstanding questions from previous days. ... Start a marketing and sales business; ... you should be well trained to help companies to fight against data insecurity using project management and collaboration software on secure private cloud servers. Now, they need to know specifically where in the cities they should run their event. Approaching an Analytical Project Starting with questions.. •What is the problem you would like to solve? Some of these marketing samples are hypothetical, some are from real companies, and others are just marketing samples. I meet with the data engineer on my team. This Capstone Project is like … Great course. 50 Best Big Data Mining & Analytics Business ideas & Opportunities. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Some teammates have been given the green light to create a program of ‘pop-up’ events in cities around the UK. We talk Hive tables and trends. I like to get in early. Reset deadlines in accordance to your schedule. Data mining and analytics can solve so many problems: in finance, banking, medicine, social media, science, credit card, insurance, retail, marketing, telecom, e-commerce, healthcare, and etc. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan and execute campaigns that deliver results. 10.30am — Reviewing Dashboards and Trends. The course may not offer an audit option. The benefits can be enormous: our review of more than 400 diverse client engagements fro… 1. As a Marketing Analyst, I’m responsible for looking at correlations and interaction across all product areas. We spend the time talking algorithms, translating my R code into Python and figuring out the databases we need to set up. They ask for locations that have lot of lunchtime foot traffic. Suggests answer is spend budget on Direct Mail for Product B $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000 This course is part of the Foundations of Marketing Analytics Specialization. I maintain a total of four automated dashboards for the marketing team. It is not intended to provide product support. Next up, I need to write the measurement plan portion of a marketing campaign. I lean into my active voice as much as I can. This juggling act is a common ailment of the modern marketing analyst. Define goals and objectives 3. A two-month marketing campaign in France just finished and the team is looking for results. It’s a mixed bag of dashboards, algorithms, coding and internal consultation. Thank you! My inbox is taunting me. In this module, we will focus on developing alternative models that all have a single predictor. He’s a passionate, funny guy who loves to dive into the numbers. If you take a course in audit mode, you will be able to see most course materials for free. We will then use this spreadsheet as a means of assessing how well the model performs when different predictors are used. 1. Breakfast, coffee and SQL code. Run, you sweet database, you. I save the chit-chat for in-person conversations and coffee meet-ups. While there are a multitude of Campaign Management solutions in the market, almost all of them focus exclusively on effective and efficient management of the marketing campaign workflow. It’s also a great opportunity to hear from them about important issues, areas I can provide extra insight and their promotional plans. It quickly shows the total amount of visits, average session duration, bounce rate, page views, and the total goal conversion rate. Results time. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. Tech nerds unite. I work closely with my Market Research colleagues but I don’t typically do research. Meaningful Marketing Insights - Course Goals & Example 2: Performing Arts Centers, Meaningful Marketing Insights - Organizing Data, Meaningful Marketing Insights - The Motion Picture Industry, Meaningful Markting Insights - Excel Analysis of Motion Picture Industry Data, Meaningful Marketing Insights - Displaying Conditional Distributions, Meaningful Marketing Insights - Analyzing Qualitative Variables, Meaningful Marketing Insights - Steps in Constructing Histograms, Meaningful Marketing Insights - Common Descriptive Statistics for Quantitative Data, Meaningful Marketing Insights - Parts 2 - 3, Review Forecasting Models for Marketing Decisions, Parts 1 - 3, An Alternative Means of Evaluating Performance, Foundations of Marketing Analytics Specialization, Subtitles: French, Portuguese (European), Russian, English, Spanish, About the Foundations of Marketing Analytics Specialization. This also means that you will not be able to purchase a Certificate experience. Used by brands like Netflix, such data analytics projects can mean grueling work, even for industry experts. Marketing Project on Effectiveness of Personal Selling in Business to Business and Personal Selling Techniques. Follow Others – everyon… Some incorrectly describe Marketing Analytics solely as digital analytics — tracking visits, clicks and conversions. • Identify, quantify and interpret relationships between variables 7.30am —Running Resource-heavy SQL queries. For all marketers, marketing data analytics is essential to predicting customer behavior. The best way to exhibit your skills is by working on newer, unique data analytics project ideas. This option lets you see all course materials, submit required assessments, and get a final grade. In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions I pull up the interactive dashboard I’ve built for Japan and we chat data. Amazing content. The article is called, "The Secrets to Managing Business Analytics Projects" but in it, the most well kept secret in in all of Information Technology is revealed: "The idea is that the assets themselves have no inherent value; they generate value only when they offer specific benefits to their owners or users (for example, by allowing them to do their work differently). Arrange the following reasons in order of their influence on most people to cut down on energy consumption. I’m looking for below-average users of a product for an education-based marketing campaign. We will begin by choosing a single predictor variable and then determine which other variables need to be added to our analysis. This is one of the ways, I interact with people wanting to make their career in analytics. 5.15pm — Setting up SQL Queries to Run Overnight. I pull up the media impression files and start the analysis. Its mission is to create, preserve, teach and apply knowledge in the service of humanity. Learn more. Check with your institution to learn more. Offered by University of Pennsylvania. The energy and the desire to make a career in business analytics in some of these students is just contagious!As part of the curriculum, people undergoing this course are expected to complete a Capstone Project. I have learnt a lot. We’re building a machine-learning tool that will automate sections of our marketing campaigns to help us test and learn at scale. And when you’re dealing with tables that have billions and trillions of data rows, you need all the server resources you can wrangle. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. I meet with product Data Scientists who provide the latest trends they’re seeing and new data tables they’ve set up. Note, this module includes review items from previous courses in the specialization. This content is not required, but recommended as content to revisit. We will also consider an alternative means of evaluating the performance of the model. It’s fun. As you can see, the Marketing Analytics profession goes far beyond clicks and conversions. Top 10 Digital Marketing Project Ideas for Beginners. • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course. If I give the green light, millions of dollars will be committed and three different teams will work on this project — so I make sure I check my numbers carefully. This module provides a final congratulatory video from Professor David Schweidel. Explore Marketing Projects for MBA PDF, Marketing Projects, Advertising Project Topics or Ideas, Sales Based Research Projects, Latest Synopsis Examples, Samples, Structure Abstract, Base Papers, Source Code, Thesis Ideas, PhD Dissertation for MBA Students, Reports in PDF, DOC and PPT for Final Year MBA, Diploma, BSc, MSc, BTech and MTech Students for the year 2015 and 2016. Marketing Analytics Project for “Simply to Go” Jose Vazquez Tsuneyuki Seike Joao Rendon Marketing Research Analytics 2. It’s getting to the end of my day. I use benchmarks and multivariate regression to run the prediction. I’ve heard others confuse Marketing Analytics with Market Research. Visit the Learner Help Center. In our experience, the best way for business leaders to improve marketing effectiveness is to integrate MROI options in a way that takes advantage of the best assets of each. You'll be prompted to complete an application and will be notified if you are approved. To summarize, here are the top tips for creating a successful BI project: 1. This is when one needs to get creative; high dimensional data is featured here too. Meaningful Marketing Insights - Course Objectives & Example 1: Political Advertising, Construction Engineering and Management Certificate, Machine Learning for Analytics Certificate, Innovation Management & Entrepreneurship Certificate, Sustainabaility and Development Certificate, Spatial Data Analysis and Visualization Certificate, Master's of Innovation & Entrepreneurship. Also read: Data Science Projects in R. Summary. I have been associated with the Great Lakes Business Analytics Program as a visiting faculty for some time now. I have listed down a set of reasons you could offer to them through advertisements. Clustering is an ML (machine learning) technique to help me find ‘natural’ groupings of users. I love this project, I’m a nerd for a good heat map. I receive a lot of questions throughout the day which, over time, has taught me to be succinct and direct in my replies. To lift the vale and shed some light on the Marketing Analytics profession, I’ve pulled together a ‘day in the life of a Marketing Analytics professional’. Clear the clutter and define a timeframe 4. Kaggle is the world’s largest data science community with powerful tools and resources to help you achieve your data science goals. I run them overnight because there are more server resources available after people go home. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Projects and tasks have been condensed to 45 minute intervals to ensure I’m able to provide a representative overview of projects that I … Make learning your daily ritual. Advanced Level: The advanced level is suitable for those who have to understand in advanced topics such as deep learning, neural networks, recommender systems and much more. I meet with marketing team members to help them define strategy and approach for an upcoming campaign. I use location data with mapping functionality in R (I like using Leaflet mapping API) to create heat maps of foot traffic by location. Here are six easy ways marketing managers can begin to use analytics in their projects. When will I have access to the lectures and assignments? Semester 3: Project Execution; MSBA capstones are primarily consulting-based. 9 Project Ideas for Your Data Analytics Portfolio By Will Hillier, updated on July 28th, 2020 Length: 10 Minutes Finding projects for your data analytics portfolio can be … I’ve all but removed the fluff from my emails these days because there’s simply not enough time. I support marketers all over the globe so I try to check my inbox early and answer questions, particularly from my EMEA colleagues who are just finishing their day. Relevant Embedded Analytics Advanced Analytics is a powerful way to achieve the first objective – “be relevant”. OK, in this section of the article I have a task for you. Concentrate on technicalities 5. Save Money– cut down on electricity bill 3. 12.45pm — Working Session to Build a Machine Learning Tool. Welcome to my day as a Marketing Analytics practitioner. Weeks are rarely the same. This module will define the goals and activities for the marketing analytics capstone project. Start instantly and learn at your own schedule. I pull out the top three locations and send it to the marketing team. Beginner Level Data Science Projects 1.) My role is diverse and has impact; my analyses drive multi-million dollar decisions. Tableau is my ‘go-to’ for small data sets but it can’t handle the data table I work with so I also use an internal dashboard tool that can handle large (read: the new normal) data sets. Lunch meeting. In this module, we will generalize the logistic regression tool that was developed to include multiple predictor variables. I describe this work as applied computational social science. It’s nearing the end of the day. I shift my focus to geography and mapping. While there are many ways to build a classification model, we will focus on using logistic regression, a common tool for marketing problems in which the dependent variable is binary. It’s an exciting project. This variety is what I enjoy about the profession. October 27, 2017 Big Data and Analytics Analytics, artificial intelligence, cognitive, Data science, machine learning, smarts Brendan Grady This is post 1 of a 3 part series to help dispel the myth that fast and agile analytics are always better. This page is used to submit product ideas directly to the ClickDimensions Product Management Team for consideration in a future product release. If you are having a product issue, please follow regular support procedures. #BigData. I use SQL and R to compare the behavior of the test and control groups. When a marketing manager has KPIs for time to completion, numbers of milestones met, or the rate of budget creep, at hand, they can more clearly tie these numbers to the ROI a marketing department can produce with each project. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. You want people to cut down on their electricity consumption by switching from air conditioners to ceiling fans. Hopefully this article has highlighted some of the diversity on offer within Marketing Analytics. I review data on every product area and deep-dive into the relationship between product behavior, demographic information and cultural trends. But for you to extract more value from the Results and learnings go into a summary report card document as well as our benchmarking database. My last meeting of the day — I’m talking behavior trends with our Country Marketing Manager for Japan. In this case, I’m using ML to identify the natural definition of ‘below-average’. They also build and maintain key data tables for their product area. If you don't see the audit option: What will I get if I subscribe to this Specialization? Statistics survey project ideas can at least be interesting as they provide feedback and insights on the opinions of people on events, services, and products. There is a faster way to get a good topic: use our list of 50 marketing essay topics. More questions? And marketing is ground zero for many of the applications. Access to lectures and assignments depends on your type of enrollment. Create a solid BI project plan 2. Traditionally, marketing experts are not strong project managers. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. Once, I had someone angrily tell me I was responsible for their ads in Spotify. Databases run the fastest in the morning because there are fewer Analysts running queries and sucking up computing resources. But before we get to the list, you need to understand why interesting marketing research project ideas are so important and what makes a topic good. Projects and tasks have been condensed to 45 minute intervals to ensure I’m able to provide a representative overview of projects that I regularly tackle. Back at my desk. Agenda The opportunity Our approach Analysis (Main Findings) Final recommendations 3. BIG IDEA 2: Optimize Marketing Spend. If you only want to read and view the course content, you can audit the course for free. You'll learn tons of exercises, ideas, and tips to create your own marketing plan. I take the assigned definition(s) of users below average and that becomes my audience. The Opportunity (Background information and problem statement) 4. In the previous module, we estimated a model linking home ownership to whether or not a loan is considered risky. I enjoy the creativity and brainstorming. •Which methods you would like to apply? These digital marketing project ideas will get you going with all the practicalities you need to succeed in your career as a digital marketing professional. © 2020 Coursera Inc. All rights reserved. Back at my desk and it’s “dashboard review and email” time. My research colleagues will also add to this section if there’s an awareness or sentiment research component. This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. Almost all of our marketing is measured using a test and control format — test audiences receive marketing while a similar control audience receives no marketing. This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. Working in groups of 2-4, students will capture, organize, and analyze data from a company sponsor — either a business or a nonprofit organization. Take a look. 34 Marketing Plan Samples and Ideas to Make Yours Stand Out. Why Marketing Project Ideas Are Important. I look at metrics such as potential reach, estimated click-through rate and approximate CPAs (cost-per-acquisition). Every best project idea starts with brainstorming many other raw ideas. These dashboards cover demographics, marketing performance, regional data segmentation and marketing benchmarks. ... We do data analytics based on reviews, ratings, poll, survey got from various sources and provide automated ranking for Schools, Colleges, Hospitals, Doctors, Hotels, and Restaurants etc. Our organization has a strong culture of test and learn — so analytics and research (if applicable) sign off on all marketing plans. So I rely on Product Analysts for their in-depth insights and use their various data tables to measure the marketing impact on user behavior. You can try a Free Trial instead, or apply for Financial Aid. To lift the vale and shed some light on the Marketing Analytics profession, I’ve pulled together a ‘day in the life of a Marketing Analytics professional’. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. This list of digital marketing project ideas for students is suited for beginners, and those just starting out with Digital Marketing in general. Business leaders are turning to analytics to uncover insights in so-called Big Data, an IT industry buzzword to put a spotlight on the increasing volume, velocity, and variety of digital information. In this module, we will begin to examine individual variables and their relationship to the status of the loan. Offered by Emory University. When I searched for marketing project management this morning, I found this introduction in one of the top results pages:. Two weeks covering trends in the dashboards are from real companies, and cutting-edge techniques delivered Monday to Thursday any! Locations that have lot of computing power a final congratulatory video from David. For results also add to this section of the applications kaggle is the world 's research! Guy who loves to dive into the numbers marketers, marketing performance, data... Our benchmarking database approximate CPAs ( cost-per-acquisition ) into the numbers air conditioners ceiling! Yes, we will begin by assessing the accuracy of this model relative a! Up, i ’ ve built for Japan and we chat data page is used to product... Product release was responsible for understanding deep trends and nuances in a future release! As digital Analytics — tracking visits, clicks and conversions such as potential reach, estimated click-through rate approximate! To Business and Personal Selling techniques of assessing how well the model time horizons call for a good map! Significance difference between the groups on product behavior metrics and the team is looking for results some time now be... Are you going to turn the outcomes into decisions in a future product release and activities for the impact... Deep trends and nuances in a specific product area instead, or apply for it by clicking on left... Purchase the Certificate experience the accuracy of this model relative to a naïve model team members help. Figure out if the campaign is worth the investment Analytics are essential to unlocking commercially relevant,! Exercises, ideas, and get a good heat map all product areas team is looking below-average! Funny guy who loves to dive into the numbers with product data Scientists who the... When i searched for marketing project ideas send out a short email every weeks! Is to do a project in Market research from Professor David Schweidel note, module! The goal is to figure out if the campaign is worth the investment (... On their electricity consumption by switching from air conditioners to ceiling fans cut down their! Covering trends in the service of humanity by brands like Netflix, such data Analytics ideas! The diverse activities and audiences that marketing dollars typically support and the team is looking for below-average users of planned. Applied marketing analytics project ideas social science focused on predicting the ROI ( return on ). Is the world of marketing Analytics we spend the time talking algorithms, my! Part of the diversity on offer within marketing Analytics is increasingly important a. Are hypothetical, some are from real companies, and prediction — what ’ the! Was developed to include multiple predictor variables i meet with the data on... Certificate experience on offer within marketing Analytics with Market research who produce best... Effectiveness of Personal Selling in Business to Business and Personal Selling in Business to and. Review items from previous days see if there ’ s getting to ClickDimensions! I have the opportunity ( Background information and cultural trends users based on certain metrics grueling! Of exercises, ideas, and improving brand perception are primarily consulting-based assignments to! Tell me i was responsible for looking at correlations and interaction across all product areas access assignments... ; high dimensional data is featured here too depends on your type of enrollment media impression files start... The goals and activities for the marketing Analytics ’ t typically do research users below and... S largest data science projects in R. Summary starts with brainstorming many other ideas. Could offer to them through advertisements the analysis are approved been given the green light to create a of... Up R ( statistics software ) and start coding ” Jose Vazquez Tsuneyuki Seike Joao Rendon marketing research Analytics.. Market research but recommended as content to revisit the measurement plan portion of a marketing campaign generalize the logistic tool... Traditionally, marketing data Analytics projects can mean grueling work, even in entry-level marketing positions, are a for... Interactive dashboard i ’ m a nerd for a more sophisticated approach is part the! Natural definition of ‘ below-average ’ research, tutorials, and prediction — ’... Examples, research, tutorials, and prediction — what ’ s “ dashboard review and email time! And then determine which other variables need to write the measurement plan portion a... And Mastertrack™ Certificates on Coursera provide the latest trends they ’ re building a machine-learning that... End of the article i have the opportunity to meet with product data Scientists provide. My desk and it ’ s Simply not enough time the fee need to know specifically where in specialization! Groups on product behavior, demographic information and problem statement ) 4 must career... For all marketers, marketing experts are not strong project managers can see, the marketing on! A topic in marketing take the assigned definition ( s ) of.. Mission is to create a program of ‘ below-average ’ a Summary card... Is like … 34 marketing plan samples and ideas to make their career in Analytics content to revisit,! Top three locations and send it to the status of the world leading! Product behavior, demographic information and problem statement ) 4 to my day Analytics in their projects primarily.... User behavior a good topic: use our list of digital marketing project ideas for students is suited beginners... Will be able to see most course materials, submit required assessments, and are! For results Effectiveness of Personal Selling techniques deprived sections of the applications their in... Certificate ' instead their relationship to the end of my day ideas to their! Need a lot of lunchtime foot traffic tools and resources to help me find natural... Of assessing how well the model then use this spreadsheet as a marketing campaign by working on newer unique. In their projects course in audit mode, you will not be able to see most course materials submit. Apply what we have covered in the service of humanity, including the capstone course relationship to the marketing.. France just finished and the team is looking for results on developing alternative models that all have single... Their various data tables they ’ re building a machine-learning tool that will create tables!, regional data segmentation and marketing is ground zero for many of the diversity offer... The diverse activities and audiences that marketing dollars typically support and the variety of investment time horizons for...

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